Jane Gould

About Jane Gould (Edit profile)

Jane Gould is a visiting Research Fellow at the Centre for Marketing, London Business School, London NW1 4SA, UK (jgould@lbs.lon.ac.uk).

Will Electronic Home Shopping Reduce Travel?

Jane Gould and Thomas F. Golob

Home shopping is not a novelty. Our parents may have received milk at the front door, or invited the Avon lady or an encyclopedia salesman to step inside. Nowadays we pick up the phone to order pizza or to buy clothing from catalogs, or we receive weekly deliveries of organic produce. Today’s home shopping orders are usually transmitted by mail or telephone.

Download the PDF.

2017-05-31T21:39:26+00:00Categories: ACCESS 12, Spring 1998|Tags: |